STAGECOACH FESTIVAL 2023

The five-day transformation from the massive Coachella Valley Music and Arts Festival into Stagecoach: California’s Country Music Festival by the Los Angeles-based Goldenvoice company is always shocking to people who go to both events.

Instead of surreal and sometimes psychedelic installation art of Coachella, there are giant cowboy boots and a bronze bucking horse. The attire morphs from flower crowns and H&M branded fashions to red, white and blue everything – including shirts, pants, bandannas and long flowing sashes bearing the U.S. flag. Held at Indio’s Empire Polo Club, this festival celebrates new and established country-music artists.