Busch Light Teams Up With NASCAR Driver Ross Chastain For New Super Bowl Commercial – “Circles”

NASCAR and Busch Light… name a better combo? You can’t…

Today, the beer brand, the official beer sponsor of NASCAR and driver Ross Chastain, released a Super Bowl commercial called “Circles,” which features one of the sports most prominent drivers behind the wheel of the No. 1 Chevrolet ZL1 for Trackhouse Racing.

In this ad, it finds two lost backpackers making laps on their hike, when Busch Guy steps in with a tip to avoid going in circles with help from Ross. They just so happen to walk by the Busch car where Ross himself is camping, and the Busch Guy comments the following as the hikers continue to navigate:

“The Busch guide to cold and smooth survival skills. To avoid going in circles, make note of recognizable landmarks, like that.”

Ross pops out, wanting to know what the problem is with going in circles, something he’s obviously very good at:

“What’s wrong with going in circles?”

The Busch Guy responds:

“Different circles, Ross.”

We’ve already seen some great Super Bowl ads this year, and this one is super cute too and it’s fun to see a NASCAR driver star in such a big commercial that will be seen by millions and millions of people on Sunday. You can watch it here:

Don’t worry @RossChastain nothing is wrong with going in circles @NASCAR @TeamTrackhouse pic.twitter.com/BMQ48ybeNi

— Busch Beer (@BuschBeer) February 5, 2025

As far as other beer commercials go, we’ve seen some great ones from Bud Light that stars Post Malone and Shane Gillis, Coors Light and Budweiser, and obviously, the commercials are a huge part of what make Super Bowl Sunday superior to any other regular football day of the year.

I’m always interested to know how much they cost, because each year they seemingly become more and more expensive, and according to USA TODAY,

“A 30-second commercial during Super Bowl 59 costs around $7 million, though some brands have reported paying closer to $8 million.”

So yeah… each of these ads you see are costing these companies around $7 million air. That doesn’t include the cost of actually making the commercial itself. Granted, the Super Bowl is always the most-watched event of the year, so it makes sense that you’d have to pay a pretty penny for the competitive spot, but still… that’s quite marketing budget.

In terms of pre-game ads, those can go for as much as $4.5 million, with post-game ads not much less expensive, averaging a cost of around $4 million. USA TODAY also reports that Fox sold out their inventory in early November, which includes most of the brands we’ve all come to know and love participating in taking with Budweiser, Doritos, Uber Eats, GoDaddy and more.

Out of curiosity, I looked up how much a commercial costed during the very first Super Bowl in 1967, which was obviously a much different time, and it was around $37,500. It obviously hadn’t became the event it is today, and I’m sure these companies would love to go back to paying these types of prices…

The big game will air on FOX live from the Caesars Superdome in New Orleans, Louisiana as the two-time defending Super Bowl champion Kansas City Chiefs take on the Philadelphia Eagles. Jon Batiste will sing the National Anthem, while Kendrick Lamar (featuring SZA) will perform during the halftime show. Kick off is at 6:30PM EST.