Shopping Picks from Black-Owned Western Wear Brands

If you’re like us, you’re a fan of Beyoncé’s newest—and Grammy-winning—album Cowboy Carter. Beginning with her Renaissance tour in 2023 and continuing with her country album, Beyoncé has inspired a revival of Western wear in mainstream culture. However, Black cowboys have always been part of our history. To celebrate this renewed interest in our Western culture, we’re highlighting products from five Black-owned Western wear brands that we think you’ll love.

The “Patchwork” Denim Jacket from Eighty84

Terrell Houston started Eighty84 in 2009, honoring his older brother with the name: the men share an October 5th birthday, four years apart. Drawing on his Native American heritage and life riding and working cattle, Houston, originally from Oklahoma and now living in Texas, has created functional pieces with meaningful details. Eighty84 reflects his unique and comfortable style in each piece. Shown here is the “Patchwork” denim jacket. Each is one-of-a-kind, featuring patches made of pony hair, croc skin, Native American blankets, and finished with buffalo felt stitched inside. Starts at $349 at eighty84.com.

Neon Cowboys Hat from Neon Cowboys

Neon Cowboys is an iconic fashion technology brand brought to life by Asia Hall. This Los Angeles-based company’s Western-inspired light-up apparel and accessories really stand out—ideal for a party or a concert where you want to show off your cowboy spirit! Shown here is the Neon Cowboys Hat, which can light up for over eight hours with two AA batteries. Comes in eight colors. Also comes in a mini size for your pets. Shop for $110 at neoncowboys.com.

Custom Boots from The Official Bootman

If you’re looking for luxury high-end Western boots, you might consider going the custom route. Travion Dickson hand-makes each pair of boots according to the measurements of your foot, using hand-picked premium leathers and grade-one exotic skins. The Official Bootman has been in business since 2017. He has made custom boots for blues/southern soul entertainers, country artists, music producers and NFL athletes. Located in Sugar Land, Texas. Contact Dickson for a boot fitting at theofficialbootman.com.

Pocket Fulla Dreams Button Up Shirt from Eighty84

This black button up shirt was created for dream chasers, Eighty84 founder Terrell Houston says. Released to celebrate Eighty84’s 15th anniversary, the classic style shirt includes either a dreamcatcher design or feathers on the contrasting front pocket. Shop for $65 at eighty84.com.

Prairie Crop Jacket from B.Stone Western

B.Stone Western is a Houston, Texas-based brand founded in 2023 to empower and encourage inclusivity in the Western wear community. Founder Dymond Taylor offers pieces that blend urban flair with modern Western style, including customized items made with quality craftmanship. B.Stone clients include musicians and professional rodeo competitors. Shown here is the Prairie Crop Jacket in red. The 100 percent cotton long sleeve cropped jacket features a gingham print and denim patches. Also available in black. Shop for $80 at bstonewestern.com.

Cowgirls Only Patchwork Jacket B

Stand out from the crowd with this patchwork jacket from B.Stone Western. The lining is 100 percent polyester and shell is vegan leather. Each jacket is made to order for a custom look. Shop for $150 at bstonewestern.com.

Compton Cowboys Classic Tee

The Compton Cowboys are a group of friends from Richland Farms, Calif., dedicated to uplift their community through horseback and farming lifestyle while highlighting the legacy of African Americans in equine and Western heritage. Featuring the Compton Cowboys distinctive logo on the front of a black t-shirt, this top will go with a variety of outfits. The t-shirt is unisex, preshrunk cotton knit. Available in S-2XL. Shop for $45 at comptoncowboys.myshopify.com.

Early Horizon from Belles N Boots

Belles N Boots was founded in March 2023 by a family of third- and fourth-generation Western women. Descending from rodeo competitors Nelson Jackson and Randy Jackson, founders are mother-daughter duo Angelia Jackson and Kiali Barnes, and Angelia’s cousin Randi Jackson. The brand is located in Oklahoma and its mission is to bring unique style to the rodeo scene. Pictured here is the Early Horizon, a high rise flare jean that includes a light blue washed finish and frayed hem with two textured tones. Comes in sizes 1-3X. Shop for $35.99 at bellesnboots.com.

This article about shopping picks from Black-owned Western wear brands appeared in the Summer 2024 issue of Western Life Today magazine. Click here to subscribe!

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